At the highest end, rare, super-premium wines are amongst the most expensive of all food, and outstanding vintages from the best vineyards may sell for thousands of dollars per bottle. Such wines are considered by some as Veblen goods. The most common wines purchased for investment include Bordeaux, cult wines and Port. The reasons for these choices over thousands of other products and regions are:
- They have a proven track record of holding well over time.
- Their plateau drinking window (the period for maturity and approachability) is of many, many years, where the taster will be able to enjoy the wine at its best.
- There is a record of quality and consensus amongst experts as to the uniqueness of the wines.
Investment in fine wine has attracted a number of fraudsters who play on fine wine's exclusive image and their clients' ignorance of this sector of the wine market. Wine fraud scams often work by charging excessively high prices for the wine, while representing that it is a sound investment unaffected by economic cycles. Like any investment, proper research is essential before investing. False labeling is another dishonest practice commonly used.