California wine has a long and continuing history, and in the late twentieth century became recognized as producing some of the world's finest wine. While wine is made in all fifty U.S. states, it is California where the great majority (up to 90% by some estimates) is produced. California would be the fourth largest producer of wine in the world if it were an independent nation.
In 1769, Franciscan missionary Father Junípero Serra planted the first California vineyard at Mission San Diego de Alcalá. Father Serra continued to establish eight more missions and vineyards until his death in 1784 and has been called the "Father of California Wine". The variety he planted, presumably descended from earlier Mexican plantings, became known as the Mission grape and dominated California wine production until about 1880.
California's first documented imported European wine vines were planted in Los Angeles in 1833 by Jean-Louis Vignes. In the 1850s and 1860s, Agoston Haraszthy, a Hungarian soldier, merchant and promoter, made several trips to import cuttings from 165 of the greatest European vineyards to California. Some of this endeavor was at his personal expense and some through grants from the state. Considered one of the founders of the California wine industry, Haraszthy contributed his enthusiasm and optimism for the future of wine, along with considerable personal effort and risk. He founded Buena Vista Winery and promoted vine planting over much of Northern California. He dug extensive caves for cellaring, promoted hillside planting, fostered the idea of non-irrigated vineyards and suggested Redwood for casks when oak supplies ran low.
In 1861 Charles Krug established Napa Valley's first commercial winery in St. Helena.
In 1863, species of native American grapes were taken to Botanical Gardens in England. These cuttings carried a species of root louse called phylloxera which attacks and feeds on the vine roots and leaves. Phylloxera is indigenous to North America and native vine varieties had developed resistance. European vines had no such evolutionary protection. By 1865, phylloxera had spread to vines in Provence. Over the next 20 years, it inhabited and decimated nearly all the vineyards of Europe. Many methods were attempted to eradicate phylloxera but all proved temporary and none economical.
Finally Thomas Munson, a horticulturist in Texas, suggested grafting the European vinifera vines onto American riparia rootsocks. So, there began a long, laborious process of grafting every wine vine in Europe over to American rootstocks. It was only in this manner that the European wine industry could be retrieved from extinction.
In 1879 Captain Gustave Niebaum established Inglenook Winery in Rutherford, California a small village (in Napa County, California). It was the first Bordeaux style winery in the USA. Captain Niebaum's wines became world renowned. His Inglenook wines won gold medals at the World's Fair of Paris in 1889.
During the period when the Europeans were contending with phylloxera, the American wine industry was ironically flourishing. By 1900, America had a fully developed and proud commercial wine producing business. Many California wines received medals in European competitions. Barrels of California wine were being regularly exported to Australia, Canada, Central America, England, Germany, Mexico and the Orient.
The destruction of the American wine industry would come not from phylloxeria but from Prohibition in the United States. Thirty-three states had gone dry at the outbreak of World War I. Wartime Prohibition was enacted in 1919, followed by the Volstead National Prohibition Act and the 18th Amendment to the U.S. Constitution in 1920, forbidding the "manufacture, sale, or transportation of intoxicating liquors."
Through a loophole allowing each home to "make 200 gallons of non-intoxicating cider and fruit juice per year," thousands of otherwise law-abiding citizens became home winemakers and bootleggers. Prices for fresh grapes shot up, because of the increased demand and a railroad shortage of refrigerated freight cars in which to ship them.
Growers began replanting fine wine variety vineyards to juice grape varieties that shipped well. The massive plantings produced a constant surplus of low-quality grapes that persisted until 1971.
By the time of National Repeal, effective December 5, 1933, the industry was in ruins. Although some wineries managed to survive by obtaining permits to make wines used for medicinal, sacramental and non-beverage additive purposes, production dropped 94% from 1919 to 1925.
Even after Repeal of Prohibition, several states stayed dry: Kansas until 1948, Oklahoma until 1957, and Mississippi until 1966. Seventeen states chose to establish monopoly liquor stores with limited selections. Today 10% of the US area and 6% of the population remain dry.
Anticipating Repeal, speculators and others soon flooded the legal market with quickly and poorly made wine. Dilettantes published books and articles warning Americans about rigid rules that must be followed to serve the proper wine with the proper food from the proper glass at the proper temperature. Faced with low quality products with which to risk committing social blunders and while remaining uncertain about the social acceptance of any alcohol, most Americans stayed away.
The only group of wines that sold well were the fortified dessert wines. Taxed at the lower rate of wine as opposed to distilled spirits, but with 20% alcohol, this group made the cheapest intoxicant available. Before 1920, table wines accounted for 3 of every 4 gallons shipped. After 1933, fortified wines were 3 of every 4 gallons shipped. It wasn't until 1968 that table wines sales finally overtook fortified wines, regaining the status of most popular wine category.
Before 1920, there were more than 2,500 commercial wineries in the United States. Less than 100 survived as winemaking operations to 1933. By 1960, that number had grown to only 271. California had 713 bonded wineries before Prohibition; it took more than half a century, until 1986, before that many were again operating.
Prohibition left a legacy of distorting the role of alcohol in American life and ruining a fledgling world-class wine industry, which took decades of work to overcome. Research at the University of California at Davis and Fresno State University greatly assisted the new breed of vintners who arrived in California in the 1960s and who were committed to producing wine of the highest international standards.
André Tchelistcheff is generally credited with ushering in the modern era of winemaking in California. Beaulieu Vineyards (BV) founder and owner Georges de Latour hired Tchelisticheff in 1938. He introduced several new techniques and procedures, such as aging wine in small French Oak barrels, cold fermentation, vineyard frost prevention, and malolactic fermentation.
Brother Timothy; a member of Institute of the Brothers of the Christian Schools was also very instrumental in the creation of the modern wine industry. After an earlier career as a teacher, he transferred to the order's Mont La Salle located on Mount Veeder in the Mayacamas Mountains west of Napa in 1935 to become the wine chemist for the order's expanding wine operations. The Christian Brothers had grown grapes and made sacramental wine in Benicia, California during Prohibition, but decided to branch out into commercial production of wine and brandy following the repeal of Prohibition. The science teacher was a fast learner and soon established Christian Brothers as one of the leading brands in the state's budding wine industry; Brother Timothy's smiling face in advertisements and promotional materials became one of the most familiar images for wine consumers across the country.
In 1965, Napa Valley icon Robert Mondavi broke away from his family's Charles Krug estate to found his own in Oakville, California. It was the first new large-scale winery to be established in the valley since before prohibition. Following the establishment of the Mondavi estate, the number of wineries in the valley continued to grow, as did the region's reputation.
Some California wine makers began to produce quality wines but still had difficulty marketing them. Frank Schoonmaker, a prominent journalist and wine writer of the 1950s and 1960s introduced the idea of labeling wines using varietal (Pinot Noir, Chardonnay, Riesling) rather than generic names borrowed from famous European regions (Burgundy, Chablis, Rhine, etc.). Robert Mondavi was one of the first to label the majority of his wines by varietal names and was tireless in promoting the practice.
By the late 1960s and early 1970s, the quality of some vintners' wines was outstanding but few took notice. On May 24, 1976, a blind tasting was held in Paris with a panel made up exclusively of French wine experts. After comparing six California Chardonnays with four French Chardonnays, three of the top four were Californian. All nine judges ranked Chateau Montelena the highest; Chalone Vineyard came in third and Spring Mountain Vineyard fourth. When reds were evaluated, Stag's Leap Wine Cellars was ranked number one. This competition focused a great deal of attention on wines from the Napa Valley.
The red wines evaluated in 1976 were retasted in two separate blind tastings (the French Culinary Institute Wine Tasting of 1986 and the Wine Spectator Wine Tasting of 1986) and also in the The Wine Rematch of the Century. In all retastings, a California red was chosen first, while the French wines lost positions in the rankings.
In Oz Clarke's New encyclopedia of Wine, Mr. Clarke writes that California "was the catalyst and then the locomotive for change that finally prised open the ancient European wineland's rigid grip on the hierarchy of quality wine and led the way in proving that there are hundreds if not thousands of places around the world where good to great wine can be made." He observes that "until the exploits of California's modern pioneers of the 1960's and '70's, no-one had ever before challenged the right of Europe's, and in particular, France's vineyards, to be regarded as the only source of great wine in the world."
Fred Franzia and his Bronco Wine Company has caused recent waves in the business of California wine marketing. The company's low priced Charles Shaw wine which is sold exclusively by Trader Joe's markets along with the company's other labels have attracted new entry level wine consumers to the fold but also has alienated many of the smaller vintners in the state by placing some downward pressure on pricing.
Newer regions, producing award-winning wines, have entered the California wine industry, including Temecula Valley wine country in the south, and the Santa Ynez valley in the central coast.
Backed by continuing research, California vintners continue to innovate in attempts to further enhance the quality and competitiveness of their products. The story of California wine continues to evolve.